2 B or not 2 B: Why brands seek B Corp status (Morning Brew)

With its rigorous testing and legal requirements, B Lab urges companies not to view the achievement as a label, but as a commitment.

What It Means to Be a B Corp (WWD)

What the label means for apparel makers branding themselves as conscious actors — and the consuming public they are courting.

Balancing purpose and profit: Why companies are seeking B Corporation status (San Diego Tribune)

The world has changed, and businesses of all kinds are now facing intense pressure to increase their social responsibility

Public Benefit Corporation vs. B Corp: What's the Difference? (U.S. News & World Report)

One is a legal status. The other is a certification. Both PBCs and B Corps aim to change capitalism.

Big Food Companies See ESG ‘Halo’ as Key to Building Brands (Food Institute)

In recent years, the uptick in consumer demand for purpose-driven brands has been profound, and food and beverage companies are no exception to the rule.

Quicktake "Take the Lead" (Bloomberg)

B Lab U.S. and Canada CEO Jorge Fontanez discusses B Lab's journey towards antiracism and invites others in leadership to consider the same.

How Sustainable Companies Keep Their Cred After They Go Public (Inc Magazine)

More and more businesses that tout sustainability as a core tenet are filing for IPOs.

Fors Marsh Group Takes A Data-Driven Approach To Help Build Consumer Awareness Of Social Impact (Forbes)

With a focus on data-driven impact, Fors Marsh Group has grown over 20 years into a research and strategy ...

The B Corp movement is accelerating during the pandemic (Fortune)

To Emmanuel Faber, CEO of food giant Danone, the coronavirus pandemic is a reason to accelerate ...