Get Down to Business Case Study: Wieden+Kennedy
“For us in the agency world, it’s very clear that without strong values and a healthy dose of perspective, it’s going to be hard to build brands fit for the future. We joined the B Corp community to help guide us to have the most positive impact we can. (Luke Purdy, Director of Sustainability, Wieden+Kennedy)”
Article
For some B Corps, B Corp Certification isn’t just a label — it’s a framework for growth and impact. For others, B Corp Certification is all about staying true to their mission and values. With thousands of B Corps across the United States and Canada, their reasons for becoming a Certified B Corp may differ, but the foundation is the same— measuring what matters and continuing to make an impact. Hear from B Corps as they get down to the business of the value of B Corp Certification.
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Wieden+KennedyTopics
B Corp Case Studies, Certification Basics, For New B Corps, Leverage Your Certification
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