Search for: Dismantling+Racism+and+White+Supremacy+in+Our+Marketing
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The Climate Action Standards, Simplified
Through these standards, B Lab calls on companies to lead where policy has stalled and to treat climate action as a core business function, not a campaign.
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How B Corps Are Structuring Anti-Racism into Their Business Models: Partnerships, Products, and Policies to Advance Racial Equity
The work to advance racial equity at Certified B Corporations in the U.S. and Canada means dismantling racist systems and policies while reshaping businesses and workplaces to function for the good of…
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How Patagonia and Allbirds Set the Pace on Their Journey as Sustainable Leaders
B Corps Tackle the Impending Climate Crisis While Sharing Innovative Practices and Materials This article is the third in a series of Founding B Corp interviews, where B The Change holds conversations…
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Black-Led Investing Funds and Firms Look to Bridge Racial Wealth Gap
Innovative Financial Leaders Are Expanding Access to Capital, Building Generational Wealth, and Helping Growers Convert to Regenerative Practices While income levels among most demographic groups in the U.S. have climbed in recent…
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19 B2B Marketing B Corps
These marketing B Corps help other companies increase engagement and maximize impact.
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How Fair Trade USA and B Corp Certification Help Businesses Amplify Justice and Positive Impact Throughout Their Supply Chains
Companies Build Justice, Equity, Diversity, and Inclusion (JEDI) Through Collaboration and Stakeholder Empowerment The events of 2020 — among them a global health crisis, social justice movement, and economic upheaval — put…
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Ethical Marketing Under the New B Corp Standards: How Practice Became Infrastructure at a Boutique Marketing Firm
Documenting responsible marketing practices makes commitments clear and visible, anchoring how we grow, build partnerships, and achieve impact together.
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How the Financial Industry Is Working to Close the Racial Wealth Gap: Tapping the Power of Community and Collaboration
B Corps and Other Purpose-Driven Organizations Shape Products for Underserved Customers and Advocate for Policy Change The racial wealth gap in the U.S. has its roots in decades of history, policy, and…
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Rest as Resistance, Joy as Liberation: Redefining Work and Resilience
B Corp community leaders share how moments of joy and rest help them nurture creativity and show up for collaborative work.
