About Pending B
“However, B Lab heard from the market that early stage companies needed a way to signal to stakeholders like investors, board advisers, employees, and prospective clients that they were on track to certifying as a B Corp. ”
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To become Pending B Corps, companies that have been in business less than one year go through the B Impact Assessment with best estimate answers and must meet the legal requirement for certification.
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B Lab U.S. & CanadaTopics
Certification & Standards, Getting Started