Case Study


Certified since February 2020

“B Corp is a unique community of like-minded individuals who share a commitment for business using its power to do more good for people and the planet.”

Byron Peart Goodee Co-Founder


GOODEE empowers creators, makers and consumers to make a social impact through a global marketplace that fosters transparent sourcing, upcycling, ethical treatment of its employees and waste reduction. Simply put, good design and good purpose intersect

Certified Since February 2020
B Impact Assessment Score: 80.1
Sector: Wholesale/Retail
Business Type: Home and lifestyle goods
Company Size: 1-9
Category: Online Marketplace

When asked what matters most to GOODEE, Byron says, “What matters most to us about B Corp membership and certification is the ability to provide collective scale and power in numbers. So many companies (small, medium and large) are sincerely doing great. profound work but don’t necessarily have the reach, tools, or skills to make and influence significant and enduring change – especially systemic change.”


Challenge as a Business | Opportunity as a Certified B Corp

Perhaps more of an opportunity than a challenge – as a company that is Black-owned and has a majority BIPOC team, GOODEE found it empowering that B Lab took a strong position and role in outlining its anti-racism policy early on in the Summer of 2020 when many businesses were trying to navigate a painful and confusing time.

GOODEE felt supported knowing that the organization it was members of is taking their role and platform seriously to lead change and communicate real, credible solutions for businesses in the community to take action.

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GOODEE has been welcomed into a wonderful network of businesses and individuals that appreciate our work and encourage us along the way. And on an assessment note, we have a clearer understanding of where we stand today and a map for the future of how we score against other peers on our impact journey.

Goodee Pillows

Values since becoming a B Corp:

  • Senior leadership connections
  • Collective action on social and environmental topics
  • Business partnership opportunities
  • Opportunities for employee leadership development within the B Corp community
  • Increased employee engagement
  • Improved measuring, benchmarking
  • Reporting of your company’s impact
  • Tools and resources for marketing your company’s impact and story
  • Increased sales
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97% of all the materials used in making its products are sustainably and ethically sourced.

94% of orders were shipped using 100% sustainable and/or reused packaging.

GOODEE partners with 53 brands from 22 countries

55% of its brand partners are owned by females

30% of products sold on the website are preserved endangered crafts

30% of our brand partners and 50% of our other suppliers operate in underserved areas

95% of our outbound shipments are carbon neutral

Females hold 60% of our Executive Management roles

60% of GOODEE’s executive management roles are held by people who are Black, Indigenous and People of Color (BIPOC)


“What matters most to GOODEE as we envision a thriving community of belonging is that we feel encouraged throughout our journey, that we feel we have access to support and mentorship to achieve our goals, and that our work is recognized and can be amplified to this thriving community that shares our values and commitments.”

Byron Peart Co-Founder, GOODEE