Behind The B
What is a B Corp's Purpose?
Certified B Corporations™ measure more than profit. These companies meet verified standards for social and environmental business practices.
B Corps are mission-driven companies that balance purpose and profit
Our most challenging problems can’t be solved by governments and nonprofits alone. For-profit businesses play a critical role in shaping our future. B Corps are for profit companies that meet high standards of social and environmental performance, transparency, and accountability.
B Corps use the power of business to do more than seek profit. They use their profits and growth to positively impact their stakeholders — and the planet.
How Does a Company Become a B Corp?
It takes more than a fee and a logo to become a B Corp. B Corps are verified on credible social and environmental business practices.

So, What’s the Test?
Measure What Matters With B Impact
B Impact is the centralized tool for streamlining sustainability management. Whether you’re looking to set and track targets or pursue B Corp Certification, find out how B Impact can support your company’s goals.
Together, B Corps Make a Big Difference.
Closing the Gap
The world average pay ratio of highest paid to lowest paid employee is 144:1, but 6:1 for B Corps.
Source: Harvard University
Competitive Growth
Top B Corps have a favorable growth profile when compared to other emerging, disruptive brands and massive incumbent brands.
Source: CircleUp 2021
Stewards of the Planet
B Corps are over 2 times more likely to screen suppliers based on social and environmental performance.
How Can I Get Involved?
There Are Many Ways You Can Support the Movement.
Every day, we make more than 35,000 decisions. In a complicated world, making the right ones doesn’t always feel easy. Certified B Corporations use business as a force for good. They focus their impact on stakeholders, like their neighbors, their employees, and our planet. And yes, that includes you! B Corps back their claims with data — and take the test to prove it. So look for the B! Buy better, work better, and do better every day.